A love for trending styles and low prices blinds many consumers to the truth; the fast fashion industry is fueled by human rights violations, environmental destruction, and a culture of needless consumption. The goal of my senior thesis, Fair Fashion, is to inspire readers to become conscious consumers who purchase products based on more than just price.
This campaign educates consumers about the destructive impact of fast fashion and persuades them to seek out ethical and sustainable alternatives. It accomplishes this through an interactive museum exhibit, 29 canvas panels on wooden hangers, 2 educational motion videos, a website, and an ethical shopping guide.
After completing my senior thesis, I received the Riley Prize in Design. This award is given annually by the Notre Dame faculty to one senior for excellence in the design field.