Procter & Gamble
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This 5 hour, 2 day interactive course gives participants the tools:
To identify their natural leadership style
To recognize the strengths and benefits of alternate styles
To learn how to use questions to influence and inspire
Developed by Design B&B in collaboration with P&G
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This 5 hour, 2 day interactive course gives participants the tools:
To navigate conflict and gain alignment
To leverage design expertise to persuade business partners
To handle the way emotions impact interactions
Developed by Design B&B in collaboration with P&G
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This 5 hour, 2 day interactive course gives participants the tools:
To understand that confidence is skill not a trait
To practice confidence at work
To identify their confidence strengths & weaknesses
Developed by Design B&B in collaboration with P&G
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This self-guided online module gives participants the tools:
To define the problem to solve based on empathy interviews and marination
To iterate, prototype, and test solutions
To implement the Design Thinking method and mindset in big and small ways
Developed by Design B&B in collaboration with P&G
Bayer
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This self-guided module gives participants the tools:
To identify great design
To prove the business value of design with data
To know when to engage the Design team
Developed at Design B&B in collaboration with Bayer
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This self-guided module gives participants the tools:
to tap into our brains’ natural wiring
to deliver brand solutions that are memorable and likable
Developed at Design B&B in collaboration with Bayer
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This self-guided module gives participants the tools:
To write creative briefs that inform and inspire
To rally creative partners around a common goal and ensure messaging is consistent across communications
Developed at Design B&B in collaboration with Bayer
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This self-guided module gives participants the tools:
To best leverage creative partners
To identify the right feedback to give at each project stage
Developed at Design B&B in collaboration with Bayer
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Rooted in Carl Jung's theory of archetypes, this self-guided training module teaches participants how to create unique brand characters to attract consumers, inspire innovation, and unify activation
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Storytelling is a fundamental human experience that unites people and drives stronger connections. This interactive class teaches students how to create brand stories that evoke emotion, catch attention, and drive distinctiveness
Design B&B
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This 90 minute interactive training gives participants the tools:
To define where a brand can and can’t stretch
To organize offerings within a portfolio to meet the needs of as many consumers and usage occasions as possible
To unify and differentiate offerings in order to make them intuitive for the shopper
Created in collaboration with Amy Brusselback
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This 2 hour interactive training gives participants the tools:
To find and analyze market data
To see where my brand has a right to play
To create tactics that deliver on strategic goals
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This 90 minute interactive training gives participants the tools:
To tap into our brains’ natural wiring and survival instincts
To create lovable and memorable characters
To study existing brands and how they use characters
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Two 90 minute interactive trainings that give participants the tools:
To conduct a competitive audit and see points of parity across brands
To predict where the market will go and identify key trends
To recommend when a brand needs to follow category norms and when to differentiate
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